Coco Cup Brand Guide & Logo

2023

I made a brand logo, icon, and branding guide for Coco Cup, a fictional company based in Washington State that acts as a “reverse coffee shop,” serving primarily hot chocolate and teas rather than coffee. The overall look is meant to be sleek and modern, but also cozy, which shows through best through the typography, custom heart steam, and use of warm brown colors. Using Avenir Next Regular by Adobe as a base, I manipulated the anchor points and hinges to create a similar-but-unique modern typeface for the main letters of the company name.

The final branding guide provides options for logo use and styles depending on needs and showcases mockups found on Freepik to show the branding in action (attribution included on the mockup page of the guide).

Made with Adobe Illustrator and Adobe InDesign. Not commercially used. Coco Cup is not a real company, but rather a fabrication made for a school project by me, Ceithlinn Gates. Use of this work by any outside source or party is prohibited.